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Google Ad Manager outage costs big websites ad sales

By Paresh Dave OAKLAND, Calif. (Reuters) - A Google (NASDAQ:GOOGL) service relied upon by many large websites to sell and display ads was down for about three hours Thursday,...
Google Ad Manager outage costs big websites ad sales © Reuters. FILE PHOTO: A sign is pictured outside a Google office near the company's headquarters in Mountain View, California, U.S., May 8, 2019. REUTERS/Paresh Dave/File Photo
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By Paresh Dave

OAKLAND, Calif. (Reuters) - A Google (NASDAQ:GOOGL) service relied upon by many large websites to sell and display ads was down for about three hours Thursday, denying major news publishers revenue during the crucial holiday period, two sources familiar with the matter said.

"The issue with Google Ad Manager has been resolved and ad serving has now been restored for the affected users,” Google said in a tweet on Thursday evening. “We apologize for the inconvenience.”

News websites such as the New York Times, Washington Post, Wall Street Journal and Los Angeles Times were being affected by the issue, one of the sources said.

Another said the lost revenue for one large news website was thousands of dollars an hour and it was coming during a key revenue period as advertisers promote holiday deals.

"This is real economic loss," the source said.

The New York Times, Washington Post, Wall Street Journal and Los Angeles Times and Google did not immediately respond to requests for comment.

Google in the past has reimbursed clients for certain service issues. Thursday's outage has been internally deemed a "P0" incident, its highest-priority designation for problems, and some service began resuming after about two hours, a third source said.

Ad Manager has about 90% share of the U.S. market for ad-serving software, which publishers embed on their websites, according to an ongoing antitrust lawsuit Texas and other states have been pursuing against the tech giant.

"Essentially every major website uses GAM (including, e.g., USA Today, ESPN, CBS, Time, Walmart (NYSE:WMT), and Weather.com)," the lawsuit states.

The lack of competition has left publishers with few back-up options to Google Ad Manager, the sources said, and lawmakers in the U.S. and elsewhere are pursuing legislation to curb Google's market power.

Google has said it faces plenty of competition and denies allegations about anticompetitive practices.

During the outage, ads continued to appear on Google's own services such as YouTube.

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01-05-2024 10:45:17 (UTC+7)

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EUR/USD

1.0658

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GBP/USD

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USD/JPY

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AUD/USD

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EUR/JPY

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Adidas AG

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Deutsche Lufthansa AG

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Siemens AG Class N

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    EUR/USD 1.0658 ↑ Sell  
    GBP/USD 1.2475 ↑ Sell  
    USD/JPY 157.91 ↑ Buy  
    AUD/USD 0.6469 Neutral  
    USD/CAD 1.3780 ↑ Buy  
    EUR/JPY 168.32 ↑ Buy  
    EUR/CHF 0.9808 Neutral  
    Gold 2,295.80 ↑ Sell  
    Silver 26.677 ↑ Sell  
    Copper 4.5305 ↑ Buy  
    Crude Oil WTI 81.14 ↑ Sell  
    Brent Oil 85.62 ↑ Sell  
    Natural Gas 1.946 ↑ Sell  
    US Coffee C 213.73 ↑ Sell  
    Euro Stoxx 50 4,920.55 ↑ Sell  
    S&P 500 5,035.69 ↑ Sell  
    DAX 17,921.95 ↑ Sell  
    FTSE 100 8,144.13 Sell  
    Hang Seng 17,763.03 ↑ Sell  
    Small Cap 2000 1,973.05 ↑ Sell  
    IBEX 35 10,854.40 Neutral  
    BASF 49.155 ↑ Sell  
    Bayer 27.35 ↑ Sell  
    Allianz 266.60 ↑ Sell  
    Adidas 226.40 ↑ Sell  
    Lufthansa 6.714 Neutral  
    Siemens AG 175.90 ↑ Sell  
    Deutsche Bank AG 15.010 Neutral  
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