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Adidas Originals’s First NFT Virtual Gear Collection is Out

A new line of NFT wearables is launched by Adidas (OTC:ADDYY) Originals in the “virtual gear” category.The teaser campaign has been launched on adidas Discord for...
Adidas Originals’s First NFT Virtual Gear Collection is Out © Reuters. Adidas Originals’s First NFT Virtual Gear Collection is Out
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  • A new line of NFT wearables is launched by Adidas (OTC:ADDYY) Originals in the “virtual gear” category.
  • The teaser campaign has been launched on adidas Discord for holders of the Phase 2 Capsule NFT.
  • The virtual gear is compatible with other identity-based projects and worlds, and can be worn by virtual avatars via the PFP dressing tool.

Adidas Originals has unveiled a limited range of blockchain-based “virtual gear” wearables, which will be available as NFTs on Adidas metaverse. The collection represents a vision of an unheard future, with designs that include eight silhouettes with16 variations.

The launch of Adidas first NFT line of wearables, a new, interoperable virtual product category pushes the brand’s efforts to improve its community-based, member-first, open metaverse vision.

Following a teaser campaign with the Adidas Discord group, the virtual collection was revealed and is now accessible to the wallets of existing Phase 2 Capsule NFT holders.

The 16-piece collection represents a creative and cultural turning point in the brand’s history, uniting past and future, virtual and physical elements, communities and artists, culture and identity.

Speaking about the launch, Erika Wykes-Sneyd, Vice President of the Adidas studio (Three Stripes Studio) said that this collection symbolizes a more active community of holders. She went on to say that:

“With our community and creator ecosystem at the core, Adidas will explore every viable utility, platform, and experience within Web3 to unlock new possibilities for our wearables, with a focus on tangible value and immutable utility for our community members. No matter what, no matter where – Adidas is synonymous with the boundary breakers. Now, in whatever realities they choose to inhabit.”

In the latest NFT offering, every piece is compatible with other identity-based projects and worlds, and can be worn by virtual avatars via the PFP dressing tool. The virtual gear is able to adapt and respond to various metaverse environments.

With a variety of dynamic designs, the collection itself looks futuristic. In addition, adidas demonstrated the brand’s creativity by being inspired with the ever-changing metaverse worlds. The gear was branded with names such as “WallRunner”, “P.F.D. – Personal Flotation Device”, and “Space Crystal”.

The collection includes three limited edition creator-led wearables as a tribute to Adidas’ earliest Web3 partners. Each one exhibits the originality of Bored Ape Yacht Club (BAYC), Gmoney, and Punks Comics.

The post Adidas Originals’s First NFT Virtual Gear Collection is Out appeared first on Coin Edition.

See original on CoinEdition

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01-05-2024 10:45:17 (UTC+7)

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    EUR/USD 1.0658 ↑ Sell  
    GBP/USD 1.2475 ↑ Sell  
    USD/JPY 157.91 ↑ Buy  
    AUD/USD 0.6469 Neutral  
    USD/CAD 1.3780 ↑ Buy  
    EUR/JPY 168.32 ↑ Buy  
    EUR/CHF 0.9808 Neutral  
    Gold 2,295.80 ↑ Sell  
    Silver 26.677 ↑ Sell  
    Copper 4.5305 ↑ Buy  
    Crude Oil WTI 81.14 ↑ Sell  
    Brent Oil 85.62 ↑ Sell  
    Natural Gas 1.946 ↑ Sell  
    US Coffee C 213.73 ↑ Sell  
    Euro Stoxx 50 4,920.55 ↑ Sell  
    S&P 500 5,035.69 ↑ Sell  
    DAX 17,921.95 ↑ Sell  
    FTSE 100 8,144.13 Sell  
    Hang Seng 17,763.03 ↑ Sell  
    Small Cap 2000 1,973.05 ↑ Sell  
    IBEX 35 10,854.40 Neutral  
    BASF 49.155 ↑ Sell  
    Bayer 27.35 ↑ Sell  
    Allianz 266.60 ↑ Sell  
    Adidas 226.40 ↑ Sell  
    Lufthansa 6.714 Neutral  
    Siemens AG 175.90 ↑ Sell  
    Deutsche Bank AG 15.010 Neutral  
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