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  4. Disney mulls membership program to offer discounts and perks - WSJ
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Disney mulls membership program to offer discounts and perks - WSJ

(Reuters) -Walt Disney Co is exploring a membership program that could offer discounts or perks to encourage customers to spend more on its streaming services, theme parks,...
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Disney mulls membership program to offer discounts and perks - WSJ © Reuters. FILE PHOTO: A screen shows the logo and a ticker symbol for The Walt Disney Company on the floor of the New York Stock Exchange (NYSE) in New York, U.S., December 14, 2017. REUTERS/Brendan McDermid

(Reuters) -Walt Disney Co is exploring a membership program that could offer discounts or perks to encourage customers to spend more on its streaming services, theme parks, resorts and merchandise, the Wall Street Journal reported on Wednesday.

Internally, some executives have referred to Disney's initiative as "Disney Prime", although that won't be the name of the program, according to the report, which cited people familiar with the discussions. (https://on.wsj.com/3CL50T6)

A membership program is one of the ideas that is being explored, a company spokesperson said.

Discussions at Disney are in the early stages and it wasn't known how much the company would charge for membership and how long it would take to launch such a program, WSJ reported.

A membership program would help Disney increase customer spending on its products and services, while giving it access to information about consumer preferences.

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    EUR/USD 1.0658 ↑ Sell  
    GBP/USD 1.2475 ↑ Sell  
    USD/JPY 157.91 ↑ Buy  
    AUD/USD 0.6469 Neutral  
    USD/CAD 1.3780 ↑ Buy  
    EUR/JPY 168.32 ↑ Buy  
    EUR/CHF 0.9808 Neutral  
    Gold 2,295.80 ↑ Sell  
    Silver 26.677 ↑ Sell  
    Copper 4.5305 ↑ Buy  
    Crude Oil WTI 81.14 ↑ Sell  
    Brent Oil 85.62 ↑ Sell  
    Natural Gas 1.946 ↑ Sell  
    US Coffee C 213.73 ↑ Sell  
    Euro Stoxx 50 4,920.55 ↑ Sell  
    S&P 500 5,035.69 ↑ Sell  
    DAX 17,921.95 ↑ Sell  
    FTSE 100 8,144.13 Sell  
    Hang Seng 17,763.03 ↑ Sell  
    Small Cap 2000 1,973.05 ↑ Sell  
    IBEX 35 10,854.40 Neutral  
    BASF 49.155 ↑ Sell  
    Bayer 27.35 ↑ Sell  
    Allianz 266.60 ↑ Sell  
    Adidas 226.40 ↑ Sell  
    Lufthansa 6.714 Neutral  
    Siemens AG 175.90 ↑ Sell  
    Deutsche Bank AG 15.010 Neutral  
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