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Pinterest Surges as New 'Under the Radar' Shuffles App Surges in Popularity

By AiVIF.com Staff Shares of Pinterest (NYSE:PINS) are exploding higher Thursday as its new 'Shuffles by Pinterest' app is making waves on social media and is the #5 app on the...
Pinterest Surges as New 'Under the Radar' Shuffles App Surges in Popularity © Reuters. Pinterest (PINS) Surges as New 'Under the Radar' Shuffles App Surges in Popularity

By AiVIF.com Staff

Shares of Pinterest (NYSE:PINS) are exploding higher Thursday as its new 'Shuffles by Pinterest' app is making waves on social media and is the #5 app on the iOS App Store for the 'Lifestyle' category.

What makes this more impressive is the app was just launched on Jul 27, 2022, to little fanfare and the app is 'invite only'. The app is so under the radar that management didn't even discuss it with investors on its recent earnings call.

Shuffles was designed for "collective collaging," according to the app's description. "Want to curate a festival outfit? Visualize your dream bedroom? Moodboard your current aesthetic vibe? Or just express yourself by creating something beautiful, strange, or funny? You'll love Shuffles," the description goes on to say about it.

Despite today's 10% surge higher, Pinterest shares remain down 37% year-to-date. That said, activist investor Elliott Management breathed new life into the stock in July after taking a 9% stake. Since that time rumors have been swirling if Elliott with try to get the company back into merger talks with PayPal (NASDAQ:PYPL), another Elliott holding. Last fall, PayPal held talks to acquire Pinterest for $45 billion, but later decided not to pursue the transition. That proved to be a smart move as Pinterest's current market cap is now just $15 billion.

Pinterest is operating with a new CEO following news in June that co-founder and longtime CEO Ben Silbermann would step down and transition to a newly created position of Executive Chairman of the board. Silbermann was replaced by Bill Ready, who comes from Alphabet.

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01-05-2024 10:45:17 (UTC+7)

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    EUR/USD 1.0658 ↑ Sell  
    GBP/USD 1.2475 ↑ Sell  
    USD/JPY 157.91 ↑ Buy  
    AUD/USD 0.6469 Neutral  
    USD/CAD 1.3780 ↑ Buy  
    EUR/JPY 168.32 ↑ Buy  
    EUR/CHF 0.9808 Neutral  
    Gold 2,295.80 ↑ Sell  
    Silver 26.677 ↑ Sell  
    Copper 4.5305 ↑ Buy  
    Crude Oil WTI 81.14 ↑ Sell  
    Brent Oil 85.62 ↑ Sell  
    Natural Gas 1.946 ↑ Sell  
    US Coffee C 213.73 ↑ Sell  
    Euro Stoxx 50 4,920.55 ↑ Sell  
    S&P 500 5,035.69 ↑ Sell  
    DAX 17,921.95 ↑ Sell  
    FTSE 100 8,144.13 Sell  
    Hang Seng 17,763.03 ↑ Sell  
    Small Cap 2000 1,973.05 ↑ Sell  
    IBEX 35 10,854.40 Neutral  
    BASF 49.155 ↑ Sell  
    Bayer 27.35 ↑ Sell  
    Allianz 266.60 ↑ Sell  
    Adidas 226.40 ↑ Sell  
    Lufthansa 6.714 Neutral  
    Siemens AG 175.90 ↑ Sell  
    Deutsche Bank AG 15.010 Neutral  
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SJC 99,99%7,370/ 7,470
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